Entrepreneurial Culture and Innovation Implemented in Markets

The purpose of this descriptive review is to specify the "Culture of entrepreneurship and innovation implemented in markets in 2021. Here we analyze the ventures and innovations of entrepreneurs to make their business profitable and different from others, taking into account that the way to start a business is in constant dynamics and most rely on the use of technology to face competition from those who are already in the market. It was tried to specify the enterprise as a measure of obtaining income for families who start a business for the love of commerce and others because they have lost a job in these times of pandemic due to COVID - 19, considered as a source to alleviate their economy and have a better quality of life.