The Impact of Modern Crisis Management Strategies on Crisis Management Planning

The research aims to identify modern strategies for crisis management, and their impact on planning for crisis management, where the research was applied to employees in the directorates of the university presidency and its offices, totaling (75) employees. The researcher used the descriptive approach, and a questionnaire consisting of (28) items was prepared. It included two approaches (modern strategies for crisis management, and crisis management planning). A questionnaire was distributed electronically to a research sample of (60) employees, which was determined from the Krejci and Morgan table. The researcher found that there is a statistically significant effect of modern strategies for crisis management on management planning the crisis, at the level of significance of 5%, and the most modern used strategies were the strategy of Crisis Fragmentation, followed by Changing Path strategy, then the strategy of Containing the Crisis, then the strategy of Crisis Exhausting, followed by the strategy of the Work Teams, then the strategy of the Mobilization Reserve in the last phase. The research concluded there are no statistically significant differences in modern strategies for crisis management according to the variable (gender, educational qualification, respondent’s character, age), at the level of significance of 5%, and the researcher recommended the need to form task forces to manage crises in colleges with expertise, provide the necessary material and human support.
Keywords: Crisis Management, Modern Strategies for Crisis Management – Crisis Management Planning.